Eighty20 is a leading South African data-driven consumer analytics and research business providing a range of services and data products, including a detailed view of all 42 million adult South Africans representing over R4 trillion in earnings per annum.

For over 20 years, Eighty20 has been using its combination of strategy, analytics, research and software development capabilities to help leading brands execute customer centric strategies that are loved by customers and profitable for business.

Eighty20’s work in the loyalty industry started with the application of actuarial techniques to help non-insurers better understand the case for loyalty. This work has grown into a suite of services that help programme owners optimize their programme designs and maximise the value of the data that their programmes generate. Our services include customer behaviour analysis, hyper-personalisation and CRM, customer profiling and data enrichment, primary research and business intelligence.

Over the years Eighty20 has advised and supported more than half of South Africa’s leading loyalty programmes from the 2022 Truth and BrandMapp Loyalty Whitepaper.